Echo — RingRing

Creative & Art Direction, Videography, Post Production.

Capturing the fast-paced energy of Echo’s “Mitzi” party was a genuinely exciting project to shape. The concept centered on building a new visual identity to introduce her upcoming title, “RingRing”, one designed to feel immediate, raw, and alive.

The rollout culminated in a live event staged inside a repurposed storage space, filled with her fans and documented using a mix of cinema-style cameras and VHS camcorders. This blend of formats was intentional: the polish of cinema footage against the grain and immediacy of VHS produced a result that felt both elevated and unmistakably authentic, vibrant, energetic, and true to the moment.

This project was a collaborative effort, brought to life alongside:

• Maor Bell — Head Director
• Bar Shabtai — Photographer & Videographer
• Ofek Zini — Videographer & Assistant